Printing industry intelligent, personalized trend, more than 10 billion market prospects are considerable

Under the influence of changes in the domestic and international economic situation and global technological trends, my country is in a critical period of promoting structural adjustment and industrial transformation. The manufacturing industry is the main part of the national economy and one of the cores of international competition. Intelligent, digital, high-end upgrade. As an indispensable part of the manufacturing industry, the printing industry has a promising development prospect. In the equipment manufacturing industry, the printing industry is closely related to production, life and other fields. With the continuous expansion of the printing and packaging market, China and some emerging economies have maintained a rapid growth trend. Relatively speaking, China's printing market volume is very large, whether it is the printing equipment industry or post-press packaging field development trend is very positive, the market demand for printing equipment is always strong.

Thanks to the excellent performance of the market, the development of enterprises in the industry has gained significant benefits and ushered in a period of rapid growth. For example, China's major post-press equipment manufacturer Evergreen shares, the company's post-press equipment products have in tobacco and alcohol packaging, cosmetics daily luxury packaging and consumer electronics and other important markets to occupy a greater advantage, the growth rate is faster than ever. Not only that, Evergreen has also accelerated its development of overseas markets, achieving overseas sales of 0.227 billion yuan in 2017. According to the statistics of relevant reports, since the reform and opening up, the production capacity, market scale and coverage area of China's printing industry have been in the forefront of the world. In 2017, the total output value of China's printing industry reached 1.2 trillion billion yuan, an increase of 4.6 percent over the same period last year. Of course, under the "temptation" of the total market size of more than 10 billion yuan, if Chinese printing equipment enterprises want to achieve better performance, they still have to make efforts in intelligent, high-end and other aspects.

At present, the printing industry is under multiple pressures, and "Zhigao Green Number" has become the future direction

. At present, the printing industry is not only facing problems such as overcapacity and rising costs, but also affected by environmental protection problems. Multiple pressures are under way, and a solution must be sought. In this case, "intelligent, digital, high-end, green" is undoubtedly the main focus to solve the dilemma, is the future development direction of the industry.

Industry insiders analyzed that with the advancement of the intelligent process of the printing industry, a new production line characterized by machine-machine connection and fully automated production lines will be deployed in printing and packaging manufacturers, and companies are engaged in simple, Repeated labor workers and some labor-intensive positions may be replaced by robots. In addition, printing equipment manufacturers will gradually change from stand-alone equipment providers to overall solution providers under the influence of the general situation, providing customers with solutions and engineering implementation of the entire intelligent production line, intelligent production workshop and intelligent printing factory. At the same time, the R & D and manufacturing capabilities of printing equipment manufacturers will also be improved. And some enterprises that can't keep up with the trend may face the situation of being eliminated.

In terms of market services, the previous printing service model is also expected to be adjusted. Based on digital printing equipment and service cloud networks, the printing form characterized by providing customers with timely, small batch, and personalized services may be rapid Development, and become the mainstream of the market, attracting more customers' attention and recognition.

"Personalized customization" contains great business opportunities, and the market profit prospect can be expected

"Personalized customization" is a hot word. Customized almanac, photo book, magazine book, T-shirt, mug and so on have become popular customized products. In this era of showing individuality and pursuing oneself, these products made according to their own wishes are more suitable for consumers' needs, personalized printing industry contains huge business opportunities, there is a growing trend. According to the survey, consumers of personalized printing products are mainly concentrated in 18-35 years old, students and mothers are mostly users, and young people have become the main force of personality customization. Ms. Liu said that the reason why they are keen on customized products is nothing more than the following reasons: first, to show themselves and meet individual needs. Fashion, personality and self are the labels of the post-90s generation. Customized products just cater to their consumption needs. Everyone has different ideas, and the designed products are also customized on demand.

Secondly, the price is cheap. The price of a hardcover photo book customized online is around 100 yuan, while the price of a physical store is generally around 300 yuan, but the physical store does not have an advantage in quality;

Finally, online customization is more convenient. Select a good template, upload the photos directly to the DIY production system, drag the photos to the customized area, put them directly into the shopping cart after production, fill in the receiving information, and the merchant will deliver them directly to the door.

At present, there are no fewer than 300 e-commerce printing enterprises, large and small, including business customization, personalized customization, wedding gift customization, etc. In the future, with the rapid increase of people's personalized demand, the development of mobile terminals such as WeChat and APP, the optimization of website pages and customized systems, the upgrading of product quality and services, etc., the demand for customized products is bound to increase, and the profit prospect of the personalized printing market is considerable.

Innovative business model + service model to promote the intelligent upgrade of printing enterprises

In fact, on the basis of accelerating the application of new generation information technology such as artificial intelligence, big data and Internet of Things, many domestic printing enterprises have upgraded in all aspects. It is reported that some enterprises have promoted the efficiency of all links of the industrial chain through independent R & D and innovation and the comprehensive application of information technology and Internet technology. The market size of the printing industry is extremely large, with a combination of demand diversity, technical diversity and structural complexity. Under the trend of artificial intelligence, whether it is the intelligent upgrade of the printing industry or the development of intelligent printing equipment, it is already the general trend, and it will have a significant impact on the development of the entire industry. Facing the future, if China's printing industry wants to further stand out, break the old shackles, continue to improve its R & D, production strength and comprehensive competitiveness, and seize a broader market, it needs to flexibly apply various advantages, innovate business models and service models, and orderly promote the improvement of intelligent manufacturing level according to its own needs, so as to meet the increasing customization and quality requirements of customers, lay a stronger foundation for development.